Month: April 2006

Why as a business Baseball sucks

On the back of a ticket it reads (printed in about 1.5 square inches):

This ticket is a revocable license and is subject to denial of admission upon refund of face value and subject to revocation and removal without compensation in management discretion or upon breach of NAME OF YOUR FAVORITE BALL PARK HERE. Tickets obtained from unauthorized sources may be lost or stolen and if so are void. Ticket may not be used for any commercial purpose, including but not limited to advertising, promotion, contest or sweepstakes without the written consent of NAME OF YOUR FAVORITE TEAM HERE.

WARNING: Holder assumes all risk incidental to the game of baseball whether occurring prior to, during or after the game, including (but not exclusively) the danger of being injured by or in connection with any thrown bat or thrown or batted ball. Holder agrees Major League Baseball, THE LEAGUE OF YOUR FAVORITE TEAM, the teams, their agents and players are not liable for any resulting injuries.

Holder agrees not transmit or distribute any information about the game or related activities (“Game Information”); agrees NAME OF YOUR FAVORITE TEAM HEREis exclusive owner of all copyright in game information; agrees not act in a disorderly or disruptive manner; and grants NAME OF YOUR FAVORITE TEAM HERE and its designees unrestricted right to use Holder’s name, voice, image, likeness, actions and statements in any live display or recording taken at the game, for any purpose including advertising or promotional purposes and in any media known or subsequently developed, without additional compensation.

Let me suggest a simpler version:

You own nothing regardless of what you paid or how long you have been a fan.
You can only use the ticket the way we want you to.
Warning you get hurt it ain’t our fault, no matter what.
You can never talk about the game and you have to burn your score cards prior to exiting the field.
Just a reminder, you have no rights and we will be raising prices next year.

My Interface Design Principles

I did some work on putting together a new interface design for an application. So, I thought I would provide my guiding principles.

  1. “Information becomes the interface”, Edward Tufte in Visual Explanations p.142.
  2. “OODA Loop” (Observation, Orientation, Decision, Action) By Col John Boyd, USAF (Ret).
  3. Information displays should strive to be no wider than 16 choices and 2 levels deep.
  4. Base change on real observed behavior. The qualitative can not eliminate the quantitative
  5. To some degree the interface has to be stupid simple. The antithesis to this principle is demonstrated by some large ERP software vendors.
  6. Do as much work beyond view of the customer as possible.
  7. Icons are Iconic or they are not valuable.
  8. Visual oriented communication occurs a faster rate and results in increased short term retention
  9. Make help always available and obvious
  10. Continuity Continuity Continuity
  11. Empathy