“We are building tools that amplify a human ability” – Steve Jobs 1980 (via Kottke.org)
In my opinion Steve Jobs and Apple took the next logical step, building products that amplify a human emotion at the same time amplifying a human ability. It is the amplification of human emotion which today underpins the Apple brand. There is great engineering, design, and marketing in other companies, but it is Apple that brings them together with a focus on amplifying human emotion at the sometime amplifying a human ability. Brilliant.