“The reason that most of us are unhappy most of the time is that we set our goals—not for the person we’re going to be when we reach them—we set our goals for the person we are when we set them.” – Dan Gilbert (via swissmiss)

“We don’t choose between experiences, we choose between memories of experiences. Even when we think about the future, we don’t think of our future normally as experiences. We think of our future as anticipated memories” – Daniel Kahneman (via zefrank)

“You’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop.”   “Give yourself the traditional 15-words-or-less contest challenge. Take the time to write down your answer. And then take the time to read it. Several times. If your answer wouldn’t light up the eyes of a prospective client or command a vote of confidence from a satisfied past client, or — worst of all — if it doesn’t grab YOU, then you’ve got a big problem. – Tom Peters (via Fast Company) (emphasis added)

“A great man is one sentence.” – Clare Boothe Luce (via Daniel Pink)