The opportunity I see (not the only one) in the attention portion of the cognitive economy, resides in the creation of applications that reduce the amount of attention we have to spend doing meaningless or redundant stuff. If you run a business think about how much time a customer has to spend to complete a transaction with your company. Here is an example:
When you open a bank account why doesn’t the bank identify your preferred language on your ATM card. Better yet, the bank could set your default language based on the language you selected in the first 5 transactions. A simple attention efficiency.
The opportunities are endless and range from simple to infinitely complex. In complex and competitive markets attention efficiencies are powerful differentiators. Companies continue to think about the relationships with their customers in very traditional terms. The future is building systems and applications that allow customer to exchange information in return for future attention. Think of attention as currency, it’s always great when we get more for less money.
It seems to me, if eBay believed in its payment service they would want to compete head to head. I think it is telling that Google offers links to competitive services. For example, if you search for an address on Google you get links to Google maps, Yahoo maps and MapQuest. If you believe you have the best service you look to create opportunities for customers to compare which positively reinforces a positive view of the best service. eBay is making a mistake by banning Google Checkout, head to head competition is the way to prevent the Google Checkout beach head. My guess is that right now eBay and Paypal provide a more robust feature set and that difference may be enough to slow or stunt Google Checkout. That attack should occur now not later after Google has improved on their service.
I once read an article where Meg Whitman talks about the value of the eBay community. It seems to me if the community wants to use Google Checkout then eBay should respect the communities demands.
In roughly 50 lines of text Steve Gillmor roughs out the Attention OS. The article has triggered many thoughts, so I will just lay them out in a series of posts.
The Cognitive economy is based on value created by individuals powered by a cognitive suite of tools, services, repositories and raw computing power (includes the attention os). To create pools of value that are sufficient to sustain an economy, there will have to be:
- Attention consumers that continually respect an individual’s usage policies and permissions.
- Attention providers that share very similar usage policies and permissions.
- A standard way of describing and communicating attention usage policies and permissions
For example, there are many French world cup soccer fans, but they may not have the same usage policies and permissions for their attention data and gestures. Some fans may restrict the use of their attention data to French companies only. Another set of French world cup soccer fans may have their attention data and gestures governed by more restrictive government statute. So the challenge becomes creating a constellation of French world cup soccer fans that allow their attention data and gestures to used in the same way for a similar result. The consumer of attention and gesture data will be required to be very aware of the current disposition of its constellation of attention providers. The attention consumer must also continuously update and reform the constellation based on changes in the change in provider policies and permissions.
More to follow.
I have taken the long 4th weekend to process Steve Gillmor’s idea of an Attention OS. I should have it all processed soon but my brain is hurting. So far all I can say is, Steve that must have been one heck of a dream. More to follow.
Steve Gillmor’s RSS Feed
The Attention Operating System