In the Strategy& the authors write:

Developing an information superiority capability requires following five imperatives:

1. treating information as a strategic asset
2. having centralized governance
3. building an information culture
4. taking the right cyber security posture
5. designing and delivering an integrated ICT infrastructure

Information and Decision superiority in modern markets is critical. Companies cannot hide from this reality, failure to achieve and maintain both Information and Decision superiority will make it  increasingly difficult for companies to win in the market place.