At the Tate Modern in London, on the 5th Floor (I think) there is a door right next to a snack shop and gift shop. If you aren’t paying attention you will miss it. But walk through that door to a Patio and you will see this view. This panorama doesn’t do the view Justice. When you walk out on to the patio the first words out of your mouth will be WOW! The view is Art all by itself, a modern ever changing canvas. The act of walking through a standard doorway compresses the view and then once over the threshold the view explodes. Just another justification for taking time to explore and look around in all directions.
“We are building tools that amplify a human ability” – Steve Jobs 1980 (via Kottke.org)
In my opinion Steve Jobs and Apple took the next logical step, building products that amplify a human emotion at the same time amplifying a human ability. It is the amplification of human emotion which today underpins the Apple brand. There is great engineering, design, and marketing in other companies, but it is Apple that brings them together with a focus on amplifying human emotion at the sometime amplifying a human ability. Brilliant.
“you must realize that no amount of planning can anticipate such changes. Does that mean you shouldn’t plan? Not at all. You need to plan the way a fire department plans: It cannot anticipate where the next fire will be, so it has to shape an energetic and efficient team that is capable of responding to the unanticipated as well as to any ordinary event.” Andy Grove Only the Paranoid Survive