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Steve Jobs – Amplifying Human Ability

“We are building tools that amplify a human ability” – Steve Jobs 1980 (via

In my opinion Steve Jobs and Apple took the next logical step, building products that amplify a human emotion at the same time amplifying a human ability.  It is the amplification of human emotion which today underpins the Apple brand.  There is great engineering, design, and marketing in other companies, but it is Apple that brings them together with a focus on amplifying human emotion at the sometime amplifying a human ability. Brilliant.

Andy Grove on Dealing with Strategic Inflection Points

“you must realize that no amount of planning can anticipate such changes. Does that mean you shouldn’t plan? Not at all. You need to plan the way a fire department plans: It cannot anticipate where the next fire will be, so it has to shape an energetic and efficient team that is capable of responding to the unanticipated as well as to any ordinary event.”  Andy Grove Only the Paranoid Survive