I have spent the last few day at web 2.0 in San Francisco. The conference was the launching pad for 12 companies and my first real experience with a conference with loads of start-ups and venture capitalists. I found that the conference spawned many interesting lines of thought. I really enjoyed the presentations by Dick Hardt, Jason Fried, Jeremy Allaire’s Bright Cove, Steve lavine ‘s Transparensee. I found the conference to be full of hype. Setting the hype aside the conference was worth every penny.