Eric Norlin in his post Pushing back on Google’s identity silo identifies the biggest barrier to an attention economy.
the fundamental problem at the heart of all of this “identity 2.0” stuff that I’ve been talking about: the existing silos (Google, Yahoo!, eBay, etc.) have *no* immediate business reason for opening their identity silos (at least, not that they can see).
Today all the big players have no incentive to open up. The best incentive to open their identity silos, will be the fear of being isolated from a broader economy. We have to create an economy around their silos and that economy requires a reliable and reputable identity mechanism, all economies do. Without an Internet scale identity system, the attention economy will fall pray to the same gaming that we see with links, comments and Pay Per Click advertising.
Identity enables Property, Mobility, Economy and Transparency. An Internet scale identity system will not guarantee the success of the attention economy. The lack of an Internet scale identity system will ensure the failure of the attention economy.
Eric Norlin’s RSS Feed via Digital ID World
Pushing back on Google’s identity silo
About the Attention Trust
Dick Hardt and Eric Norlin have both commented on the new Account Authentication Proxy from Google. Dick and Eric both clearly see Google as creating a ever growing silo. Eric provides a comparison of Google’s Service to Microsoft’s Passport efforts. Eric points out that Microsoft has moved to make their service interoperable after learning from their earlier mistakes.
I agree completely with the deepening silo perspective. I really think though Google understands that it must have an reliable and ubiquitous identity service, if they are going to take advantage of the Cognitive economy.
So I ask myself, Does Google want to maintain its lead in delivering on the cognitive economy and should it wait for the community to deliver a proper identity solution? I think the answer is yes they want to maintain their lead and no they shouldn’t wait. As a business they are obligated to make progress but they must understand without the support of the community they will fail.
I think Google will continue to make progress in developing their identity and reputation platforms and services , while contributing to and inter-operating with the rest of the community. So, Google will deepen their silo then increase their openness and interoperability over time as their customer base and the cognitive economy demands. So as Google Customers we need to demand they increase their openness and interoperability. Just my two cents
Go and check out the posts by Dick Hardt and Eric Norlin, both are worth reading.
Dick Hardt’s Identity 2.0 RSS Feed
Google Account Authentication: two steps forward, one step back
Eric Norlin’s Digital ID World RSS Feed
Google’s authentication vs. Microsoft’s Live ID
Google today announced the availability of Account Authentication Proxy for web applications. This is an authentication and authorization service for Google services. It allows third party applications to use Google services on behalf of a Google customer. Google by allowing 3rd parties to create businesses that use their services as a composite part, this only make their company more valuable. Creating opportunity for third parties to add value and profit is similar to the way Amazon has benefited from 3rd party retailers using Amazon services to sell products.
It appears to me Google is going to build a ecosystem around its services and customer data. This announcement just strengthens my belief that Google understands the coming cognitive economy and its requirements for ubiquitous identity and reputation.
Garett Rogers referred to Google’s Account Authentication Proxy as being similar to Passport from Microsoft. I can’t say that I have seen a feature by feature comparison, but I think the way Google has released the service is by far more insightful and politically astute. Google has just added another tool to the innovators tool box, without appearing coercive like Microsoft did when Passport first launched.
Most importantly with this announcment, we as Google customers need to encourage Google to explicitly recognize the right of the customer to own, control, transport and manage their cognitive data (including attention, perception, action, problem solving and memory).
I would be interested to hear what Dick Hardt has to say about google’s new service.
Google’s Account Authentication Proxy for web applications
Garett Rogers RSS Feed
Google releases answer to Passport