Attention economics, ah the possibilities

by Tom Carroll

As I think more about the economics of Attention I am struck by the silos. Everyday of my life my attention is disrupted by the constant silo switching. I spend 2 to 2.5 hours per day driving to my place of employment. Today, that time is better spent thanks to my self programmed iPod. There exists a huge problem maintaining the flow of information into and out of my commute silo. I have to spend time to deliver information into that silo and its a pain in the neck, sync, plug in, navigate, unplug, plug in navigate, and unplug every day. So here is what I think would be nice.

In the evening as I review my schedule for the next day, iTunes detects my car as a device on my wireless network. iTunes updates my car with the content I have added and allows me to program my drive to work with content. My calendar also detects my car as a device on my wireless network (or as a client via EVDO, a nod to Steve Gillmor) my temporal data gets downloaded and is used to prime my navigation system. The car then could make suggestions regarding when and where to get gas based on price, route changes based on live traffic data, and provide access to my voice mail. The opportunities are all over the place. Why can’t I sync my contacts in Google or yahoo bidirectionally with my cell phone.

Creating attention efficiencies for people in their daily lives is just obvious. Jon Udell writes about the broader value of attention efficiency and effectiveness [1]. Technology has consistently increased the productivity of the individual within the context of a specific task. How about life productivity, how about increasing the continuity of experience of my life, I would be willing to pay for that. In the end, all the players (companies, customers ect..) will have to focus on collaboration, continuity of experience and increased situational awareness.

[1] Attention economics: by Jon Udell