As the understanding of the web matures, new unique perspectives of the web are going drive innovation. In the beginning having the web was the driving force of innovation (The Bubble was a side effect), and by all measures that type of innovation is still going on today. Now after more than a decade of the web we are seeing innovation based on using the web in an unique and innovative ways.
Companies like SalesForce.com (CRM, business applications), Google (mail, chat, calendar, marketing and search) are delivering services via the web that were previous costly and difficult to manage. Companies like 37signals (Basecamp for Project management) and Zimbra are simplifying and bringing together information and applications in meaningful ways. More and more simple shifts in thinking about how the web can be used or generally how the network can be used are having profound effects on technology and the community of companies and people on and off the network.
I really like the Google finance visualization. On the other hand Google analytics could be greatly improved. Coda Hale did a great analysis and offers some suggestions. Google has a talented team of people who did the Finance visualization, I agree with Coda Hale, have them do Google analytics.
When I first saw Google Finance I thought that they hired Edward Tufte. Who ever did finance should be doing all data visualization for Google.
It seems to me, if eBay believed in its payment service they would want to compete head to head. I think it is telling that Google offers links to competitive services. For example, if you search for an address on Google you get links to Google maps, Yahoo maps and MapQuest. If you believe you have the best service you look to create opportunities for customers to compare which positively reinforces a positive view of the best service. eBay is making a mistake by banning Google Checkout, head to head competition is the way to prevent the Google Checkout beach head. My guess is that right now eBay and Paypal provide a more robust feature set and that difference may be enough to slow or stunt Google Checkout. That attack should occur now not later after Google has improved on their service.
I once read an article where Meg Whitman talks about the value of the eBay community. It seems to me if the community wants to use Google Checkout then eBay should respect the communities demands.
Dick Hardt and Eric Norlin have both commented on the new Account Authentication Proxy from Google. Dick and Eric both clearly see Google as creating a ever growing silo. Eric provides a comparison of Google’s Service to Microsoft’s Passport efforts. Eric points out that Microsoft has moved to make their service interoperable after learning from their earlier mistakes.
I agree completely with the deepening silo perspective. I really think though Google understands that it must have an reliable and ubiquitous identity service, if they are going to take advantage of the Cognitive economy.
So I ask myself, Does Google want to maintain its lead in delivering on the cognitive economy and should it wait for the community to deliver a proper identity solution? I think the answer is yes they want to maintain their lead and no they shouldn’t wait. As a business they are obligated to make progress but they must understand without the support of the community they will fail.
I think Google will continue to make progress in developing their identity and reputation platforms and services , while contributing to and inter-operating with the rest of the community. So, Google will deepen their silo then increase their openness and interoperability over time as their customer base and the cognitive economy demands. So as Google Customers we need to demand they increase their openness and interoperability. Just my two cents
Go and check out the posts by Dick Hardt and Eric Norlin, both are worth reading.
Dick Hardt’s Identity 2.0 RSS Feed
Google Account Authentication: two steps forward, one step back
Eric Norlin’s Digital ID World RSS Feed
Google’s authentication vs. Microsoft’s Live ID
Google today announced the availability of Account Authentication Proxy for web applications. This is an authentication and authorization service for Google services. It allows third party applications to use Google services on behalf of a Google customer. Google by allowing 3rd parties to create businesses that use their services as a composite part, this only make their company more valuable. Creating opportunity for third parties to add value and profit is similar to the way Amazon has benefited from 3rd party retailers using Amazon services to sell products.
It appears to me Google is going to build a ecosystem around its services and customer data. This announcement just strengthens my belief that Google understands the coming cognitive economy and its requirements for ubiquitous identity and reputation.
Garett Rogers referred to Google’s Account Authentication Proxy as being similar to Passport from Microsoft. I can’t say that I have seen a feature by feature comparison, but I think the way Google has released the service is by far more insightful and politically astute. Google has just added another tool to the innovators tool box, without appearing coercive like Microsoft did when Passport first launched.
Most importantly with this announcment, we as Google customers need to encourage Google to explicitly recognize the right of the customer to own, control, transport and manage their cognitive data (including attention, perception, action, problem solving and memory).
I would be interested to hear what Dick Hardt has to say about google’s new service.
Google’s Account Authentication Proxy for web applications
Garett Rogers RSS Feed
Google releases answer to Passport
I have been thinking real hard about the Attention economy and then about the Intention economy. In the past I have written about the Situational Awareness economy and online cognitive models, well I think I was in the right neighborhood. I think the economic revolution before us is the Cognitive Economy. The Cognitive economy revolves around memory, attention, perception, action, problem solving. It will be the businesses, organizations, services and people that build value around those key components that will be sucessful in the long term. Now in some ways this is a No Duh moment.
Continue reading “The Cognitive Economy”
I was thinking could Google AdSense be used as a platform for activism or protest. Moveon.org could buy keywords that would help expose their movement or act as a counter weight to their opponents. I know that it could be expensive but imagine how targeted you could be. I bet there will be a political campaign consultant that specializes in using Google (if there isn’t one already) to win the swing or undecided voters. Now I understand that Google might have an issue with that.
Then I thought what if Google wanted to provide equal time for searches that were of a political nature. Google could also donate AdSense budget for movements it thought were important. The more I think about it, Google could use its position to influence people one way or another. Imagine every search result page having a small space for activism or protest.
Its a good thing Google isn’t evil.