Tom The Architect

Technology and other Interesting Stuff

Tag: google

Google as Identity Silo

Dick Hardt and Eric Norlin have both commented on the new Account Authentication Proxy from Google. Dick and Eric both clearly see Google as creating a ever growing silo. Eric provides a comparison of Google’s Service to Microsoft’s Passport efforts. Eric points out that Microsoft has moved to make their service interoperable after learning from their earlier mistakes.

I agree completely with the deepening silo perspective. I really think though Google understands that it must have an reliable and ubiquitous identity service, if they are going to take advantage of the Cognitive economy.

So I ask myself, Does Google want to maintain its lead in delivering on the cognitive economy and should it wait for the community to deliver a proper identity solution? I think the answer is yes they want to maintain their lead and no they shouldn’t wait. As a business they are obligated to make progress but they must understand without the support of the community they will fail.

I think Google will continue to make progress in developing their identity and reputation platforms and services , while contributing to and inter-operating with the rest of the community. So, Google will deepen their silo then increase their openness and interoperability over time as their customer base and the cognitive economy demands. So as Google Customers we need to demand they increase their openness and interoperability. Just my two cents

Go and check out the posts by Dick Hardt and Eric Norlin, both are worth reading.

Links:
Dick Hardt’s Identity 2.0 RSS Feed
Google Account Authentication: two steps forward, one step back

Eric Norlin’s Digital ID World RSS Feed
Google’s authentication vs. Microsoft’s Live ID

Account Authentication Proxy by Google

Google today announced the availability of Account Authentication Proxy for web applications. This is an authentication and authorization service for Google services. It allows third party applications to use Google services on behalf of a Google customer. Google by allowing 3rd parties to create businesses that use their services as a composite part, this only make their company more valuable. Creating opportunity for third parties to add value and profit is similar to the way Amazon has benefited from 3rd party retailers using Amazon services to sell products.

It appears to me Google is going to build a ecosystem around its services and customer data. This announcement just strengthens my belief that Google understands the coming cognitive economy and its requirements for ubiquitous identity and reputation.

Garett Rogers referred to Google’s Account Authentication Proxy as being similar to Passport from Microsoft. I can’t say that I have seen a feature by feature comparison, but I think the way Google has released the service is by far more insightful and politically astute. Google has just added another tool to the innovators tool box, without appearing coercive like Microsoft did when Passport first launched.

Most importantly with this announcment, we as Google customers need to encourage Google to explicitly recognize the right of the customer to own, control, transport and manage their cognitive data (including attention, perception, action, problem solving and memory).

I would be interested to hear what Dick Hardt has to say about google’s new service.

Links:

Google’s Account Authentication Proxy for web applications

Garett Rogers RSS Feed
Google releases answer to Passport

The Cognitive Economy

I have been thinking real hard about the Attention economy and then about the Intention economy. In the past I have written about the Situational Awareness economy and online cognitive models, well I think I was in the right neighborhood. I think the economic revolution before us is the Cognitive Economy. The Cognitive economy revolves around memory, attention, perception, action, problem solving. It will be the businesses, organizations, services and people that build value around those key components that will be sucessful in the long term. Now in some ways this is a No Duh moment.

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Google AdSense as an Activist platform

I was thinking could Google AdSense be used as a platform for activism or protest. Moveon.org could buy keywords that would help expose their movement or act as a counter weight to their opponents. I know that it could be expensive but imagine how targeted you could be. I bet there will be a political campaign consultant that specializes in using Google (if there isn’t one already) to win the swing or undecided voters. Now I understand that Google might have an issue with that.

Then I thought what if Google wanted to provide equal time for searches that were of a political nature. Google could also donate AdSense budget for movements it thought were important. The more I think about it, Google could use its position to influence people one way or another. Imagine every search result page having a small space for activism or protest.

Its a good thing Google isn’t evil.

Google personalized homepage with Google Reader is great!

I have kept my reading list in Google reader from the day it was announced at Web 2.0 in October. I have to say the product has come a long way. I would keep my list in Reader and then export to OPML and then import the OPML into thunderbird. Well that practice has come to an end. I just started using the Reader integration with Google’s personalized homepage and I love it.

Google Reader Feature Request:
I would like a way to create rule based filters.

Testing Gmail for my Domain

I was granted access to the Gmail for Domains beta. The set up was extremely simple, but I still don’t think that a non geek will know what their MX record is. Adding accounts is a snap and the calendar integration is wonderful. I am now wondering how much it will cost for multiple domains. I have multiple domains and would like to manage all my email account for my whole family via Gmail without setting up forwarding. Google definitely has the email interface down. It works great and I love the way email threads are handled. If Google can provide a few more tools, there will be no reason to buy office. Google will have a completely integrated set of office web applications that are completely portable. I won’t have to worry about backing up anything or getting updates and security patches.

Corporations would be well served by a tool like Gmail for domains. Corporations have to get around and over the control issues, if they do Gmail is a no brainer. For companies with large field operations again it’s a no brainer. It’s only a matter of time.

I give Gmail for Domains 5 out of 5 Stars.

Links:
Gmail for your domain

Google is now watching (oh yeah and maybe No Such Agency also)

I finally have installed Google Analytics. What can I say I just wanted to try Google Analytics out. I was also real lazy and used the Google Analyticator plug-in. It was easy as 123. Now I can track the mass of people that stop by to see how long it has been since I updated last.

I wonder if the there are more robust versions of the plug-in underway, maybe from Google. Sounds like a great summer of code project.